Large Format Digital Printing
Large format printing, sometimes referred to as wide format printing, is a type of digital printing. Similar to an ink jet printer yet on a much bigger scale, it sprays ink onto the chosen materials to quickly produce quality prints with impeccable detail and accuracy.
Large format printing is becoming a widely used process for all sizes of businesses to use for their advertising and marketing materials. One of the most substantial benefits of printing large format is the ability to print large pieces to allow graphics to come to life and get your company message to stand out from your competitors.
The printing process for large format printing is very similar to that of digital printing, which makes it an ideal process for full-colour items. The printing process is quick like digital printing and has the ability to produce high-quality images and photographs.
To produce the best quality image, you will need to use the highest resolution file possible to make sure the quality does not become compromised when it is enlarged. Additionally, you will want to account for the fact that the printers will print in standard CMYK breakdown, so creating your files in these separations will give you the best results.
One of the most versatile things about large format printing is the fact that it can be the ideal printing process for many products. Some of the most common products that large format printing is used for are: Banners, POS, Wall and Floor Graphics, Tradeshow Signage, Posters….
You can print on almost anything that will fit through the carrier of the printer including: PVC Vinyl, Cloth, Glass, Wood, Foam core Board, Corrugated Corflute, Metal………
Due to the size of the pieces being printed, file preparation becomes essential to ensure that you end up with a high-quality product. When designing your files, you will need to note that the maximum width of most large format printers is 155cm or less and the length will often be determined by the length of the material used. For banners and other roll-to-roll print material, the length can virtually be any length.
No matter what your graphics needs, large format printing can provide you with the benefits of durability as well as a large display area allowing your message and products to be eye-catching and provide you with the visibility you need to stand out.