Every business owner understands that stationery is an essential component of every branding strategy. It conveys a personal, more intimate image of a brand and makes customers feel more valued than digital advertisements.
Simplicity is key.
Always strive to keep things simple and straightforward. The trick lies in refining the crudeness of your thoughts and narrowing them down to target audiences. Keep your stationery neat and clean so that your brand message is legible and easily comprehensible ― and not vague in any sense of the word. Employ not more than two typographical styles. Keep colours to a bare minimum (not more than 3). Use negative or empty space wisely. This will ensure your stationery seems spacious and inviting.
Your stationery design should thoroughly represent your brand image.
Never choose fonts and colours that are hard to read or get on the nerves of the reader.
Furthermore, keep branding elements ― logo, imagery etc. ― apart from each other to keep eyes fixed at the main content.
Colour has an immense capacity to evoke emotions. It’s utterly necessary to opt for bright and bold colours if you want your readers to feel optimistic about your brand. But, don’t overdo it
The importance of call-to-action can’t be less emphasized.
The ultimate goal is always to drive action. Include your contact details, your company address, your social media links, then how do you expect your customers to get in touch with you?
Compromising on quality is one of the worst mistakes you can make.
Using cheap, run-of-the-mill materials, instead of spending some extra bucks on thick, sturdy stock papers/card, fancy envelopes and state-of-the-art printers is a reprehensible choice. It gives off the message that you’re cheap and unwilling to go the extra mile for your customers. And that is the exact opposite you want them to think.